Sector · SaaS scale-up

The AI Visibility Growth Audit.

For SaaS scale-ups that are growing rapidly but whose visibility and pipeline are lagging behind. We analyse the competitive landscape and translate it into five strategic moves.

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From the playing field to execution.

The audit covers five key areas. One board, one line — from where you stand to the move that unfolds.

Surroundings

Understanding the playing field: the market, competitors and the AI visibility within which your scale-up is discovered.

Horizon

Defining the horizon: where growth really lies and what signs predict that growth.

Objective

Focusing on the goal. A single measurable figure that will drive the scale-up over the coming quarters.

Strategy tools

Choose the levers. The few tools and moves that really make a difference, not the grand gestures.

Execution

Execute with purpose. Let the moves work together to form a pipeline that keeps delivering.

Where the spine ends

The sector in figures

The Netherlands had 268 scale-ups in 2024 and 285 in 2025, according to ecosystem data from Techleap and Dealroom. The scale-up ratio rose from 20.8 per cent to 21.6 per cent during those same years.

Capital returned. Venture capital investment in Dutch start-ups and scale-ups grew from around 1.2 billion euros in 2024 to 2.64 billion euros in 2025. In the first quarter of 2026, the total amount of published funding figures stood at 981 million euros.

More important than the total is the pattern. More money went into fewer transactions, and the focus shifted towards later rounds. So capital is certainly available, but it has become more selective.

What is missing speaks just as volumes. There is no reliable public figure for the number of B2B SaaS scale-ups in the Netherlands specifically, no measured sales cycle for this group, and no measured AI adoption rate. Anyone who presents you with such figures has simply estimated them. That is why this dashboard starts with your own figures rather than a benchmark.

Limited per quarter

Turn your visibility into an advantage.

The fifth atom is execution — and it begins with a conversation.